Did you know that “Hey” was the Obama campaign’s most popular E-mail subject line during the 2012 presidential race?
Obama’s re-election campaign became famous for testing absolutely everything about its E-mails, from subject lines to font size to mild profanity, which by the way, got big clicks.
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Photo Credit: By realjameso16 (Flickr) [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons